We all agree that business books have a tradition of being way too long. This night I googled the term and came up with – nothing. Could this be real? Has there been no claim of this title? This cannot stand!

So, please join me in an exploration to find/create the shortest business book in the world. I'll pitch in my contribution here below. Slightly idealistic, but hey that's me… Please ammend/change it as you fit by writing comments. Or submit your own version. Or point to the ones already written. 

Hopefully we can collectively claim the title in the near future. Or just have fun trying ;)

But remember. Keep it short! :)

Title: How to build a sustainable business

Chapter 1. Over time revenues should be higher than costs. Preferably much higher.

Chapter 2. Only sell what customers actually want to buy. 

Chapter 3. Be kind and helpful. To customers. To employees. To society. And to the environment. 

/jan