This article from NY Times on Collins and his new book popped up from a friend through Twitter.
I'm well into the book now and it is very interesting. His message seems bloody obvious and is fairly simple to catch, which makes me sure that he has put a lot of work into the book. It is also surprisingly short. Half the book is appendices and the other half is 120 pages or so. This not said to be critical, quite the contrary. It is a quite an achievement considering the lengthy business books that tend to get produced.