The ski resort of Sälen in Sweden is more or less owned by stocklisted Skistar. Over the years they have bought and integrated many businesses here.

Now their strategy is becoming more and more evident. With basically no local competition they set business rules and prices as they want.

Today’s lows:
• a cafe latte for SEK 36 (cheap for non Swedes with present exchange rates, but outrageous for nationals)
• a vulgar market space at the bottom of a major ski slope with Telia, Apple and Cloetta as ”partners”. No doubt they have paid a handsome amount to Skistar.

Bad form, I’d say. But perhaps good for the share price…?

//jan