Well, that was an unavoidable small pun. Today I visited Cheryl and Damien who are running a project called Changing the Future of Fish. They are both wildly interesting people and not only have a new passion for fish, but also are applying a quite different approach to the issue of sustainable fishing.
"We wanted to explore whether principles of social innovation, entrepreneurship and design thinking could produce a different way of “seeing” some of the very convoluted and entrenched issues around seafood."
The approach builds upon the design thinking that IDEO has developed over the years – but now applied to an "important" issue, not business. Also, the experiences from Ashoka on scaling social innovation are applied.
Impressed once again. People do some pretty cool work out there.