For this amazing act of solidarity towards the owners, customers and the thousands of employees that have been laid off, the company is awarded this incredible PR coverage in the largest Swedish daily: first headline of first page, first page of business section and a whole page in the business section. 

Who is most crazy? The top managers for dreaming up this non-event, media for covering it extensively, or me for reacting…?

//jan

PS. Click pictures for enlargement. Check out the pictures of the seven guys in the top management team. The other five can be seen here. All Swedes. One woman. Wild bunch.