En skarpsinning observation från Seth Godins eminenta blog:
Learning from bananas:
It turns out that it’s a lot easier to peel a banana if you start from the ‘wrong’ end.
You don’t even have to use your teeth.
Here’s the thing: I know this. I’ve tried it. It’s true.
I still peel a banana the hard way. It feels like the right thing to do.
Selling change is much harder than you think.