All in all the Net delivers more and more transparency. Keeping secrets or withholding uncomfortable information is getting increasingly difficult. Now big business faces a new tool that consumers can use to track environmental performance.

A new Swedish application called Badbuster helps us track how "eco-firendly" specific companies are:

bad guys can run, but they can’t hide. And at the same time, companies
that are environmentally friendly will be immediately recognizable. No
longer does one have to burrow through loads of environmental info to
find out if companies are acting responsibly, or not, for the
environment. It’s all there on the web page at all times. We hope that
BadBuster will raise awareness about brands and companies. But in the
long run we also hope BadBuster will encourage companies to improve
their environmental standards."