The occasion is that Bookhouse Publishing is releasing the Swedish translation called Tumregler. There will be a launch reception at 17.30 on Sep 30, but the big event is the leadership seminar at 15.00 – 17.30.
Just follow this link to Bookhouse's web site for more information and to reserve a space at the events.
Alan is also in Stockholm on Oct 1. Please let me know if you'd like to book him for other events on that day.