Tom Peter's post is lengthy to say the least. Towards the end he puts out severe criticism towards Jim Collins. Tom Peters 1, Jim Collins 0.
"But Jim and I are on absolutely opposite sides of the fence, indeed the universe, on two things he wrote or apparently said to the Globe guy. I went out of my way repeatedly to say to the Globe reporter: "The 'research' represented by the In Search of Excellence 'product' should never, ever be confused by the research-experimentation performed to confirm Einstein's theory of relativity. That is not nor will it ever be the standard in the so-called 'social sciences.'" In fact I added that I was one of the ones who think it's a travesty to award a Nobel in economics—economics ain't physics either, as you'll discover when you next check the status of your 401(k). Well, Mr Collins apparently disagrees! Not only does he compare his [note the italics] research to physics, but he also claims to have discovered "immutable laws of organized human performance."