Brand You is back!?

In these down times building your personal brand is suddenly hot again. Remember how hot it was 8-10 years ago!? I remember a cover from Fast Company with BRAND YOU! all over it.

Here's a Swedish clip from daily paper Dagens Nyheter on the theme (in Swedish). Note the professor – what brand is he building for himself…? (Long hair, beard and the messiest workplace ever!)

//jan

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